Building AI capability through collaboration: Coretura, Hubbau, and TokenTek rethink how AI competence is developed

As demand for AI capability accelerates, organizations are discovering that building long-term competence is harder than launching pilots or running isolated initiatives. What ultimately limits progress is not ambition, but the ability to build, retain, and continuously evolve AI capability as the technology itself is evolving faster than organizations can adapt.

This challenge is the starting point for an AI Specialist Graduate Program currently running at Coretura, developed jointly with Hubbau and TokenTek. The program, which started in early February, combines long-term talent development with continuously updated applied AI expertise — embedded directly in a real production environment.

A shared response to a shared challenge

Across many organizations, AI initiatives deliver early results, but ownership and continuity often lag behind. When projects or engagements end, teams are often left without the ownership, continuity, and internal capability required to keep AI systems running, evolving, and delivering value over time.

This program is designed to address that gap by building AI capability inside the organization from day one. Participants are employed by Hubbau and embedded full-time within Coretura’s teams, following a structured specialist track that ensures continuity, retention, and long-term development rather than short-term delivery.



Distinct roles, shared outcome

Each partner plays a clearly defined role — and it is the combination of these roles that enables sustainable AI capability.

Coretura provides real systems, data, and production-grade use cases where AI is applied in practice. Hubbau is responsible for the long-term talent model: recruiting, employing, and developing early-career engineers through a structured program designed to build internal capability over time.

TokenTek contributes deep applied AI expertise grounded in day-to-day delivery with customers. As a specialist company working continuously with the latest generative AI and agent systems in production, TokenTek ensures that what is taught in the program reflects current engineering practices, real constraints, and how AI solutions are actually built, operated, and evolved today — not static curricula or theoretical models.

Together, this creates a model where talent, expertise, and real delivery are developed in parallel, allowing internal AI competence to grow and stay current as the technology evolves.

Beyond training and consulting

The program deliberately sits outside traditional categories. It is not a short-term consulting engagement, and it is not a classroom-based training initiative. Instead, it integrates learning, delivery, and employment into a single model that allows AI competence to develop alongside real responsibility inside real teams.



“Our shared ambition is to help organizations move from AI ambition to operational capability,” says Oscar Hällström, CEO of Hubbau. “This is about building competence that compounds over time - not temporary delivery.”


As generative AI reshapes both entry-level work and advanced engineering roles, organizations are rethinking how future specialists are developed. Collaborative models like this offer a way to combine structured early-career development with meaningful production experience and continuously refreshed technical depth.

A blueprint for sustainable AI capability

For Coretura, an AI-first organization built from the ground up as a software company, the collaboration supports a strategy of embedding AI into everyday engineering practice. For Hubbau and TokenTek, it demonstrates how long-term talent programs and applied AI expertise can be combined to help organizations build internal capability that does not disappear when an initiative ends.



“We are an AI first company.” says Blake Kashiwagi, CTO of Coretura. “This collaboration allows us to grow that capability in a structured way, while giving early-career engineers the opportunity to participate in the development of relevant products. They are part of establishing best practices that will help transform the commercial vehicle industry.”


As more organizations look to move AI from experimentation to operation, the collaboration points to a practical blueprint for how AI competence can be built - and sustained - over time.

About Coretura

An independent, AI-first technology company, Coretura is building the world’s first software-defined vehicle (SDV) platform for trucks, buses, and heavy equipment. Founded through a partnership between Daimler Truck and the Volvo Group, the company delivers a full-stack platform - from high-performance computing and core vehicle software to SDKs and developer tools. One language, one standard, one secure infrastructure, and one unified platform enable ideas to move from concept to real-world impact faster, safer, and smarter.

Based in Gothenburg, Sweden, the company’s growing team is setting a new standard for vehicle innovation and advancing mobility at the speed of ideas.

More information about Coretura at coretura.com


About Hubbau

Hubbau helps companies identify, onboard, and develop young engineers to build long-term internal capability. More information: hubbau.se

About TokenTek

TokenTek is a Swedish specialist company in generative AI and AI agent systems. TokenTek helps organizations build and operate production-ready AI solutions, with a strong focus on real-world constraints, engineering quality, and long-term maintainability.

Coretura partners with Hubbau and TokenTek to launch AI specialist graduate program

Coretura, the software joint venture created by Volvo Group and Daimler Trucks, today announces the launch of its AI Specialist Program, a 12-month initiative designed to accelerate the development of early-career software engineers with advanced AI capabilities.

Developed in partnership with Hubbau and TokenTek, the program aims to build one of the industry’s strongest pipelines of AI-ready engineering talent as commercial vehicles rapidly transition toward software-defined architectures.

The program begins February 3rd, 2026 at Lindholmen Science Park in Gothenburg. Participants will be employed by Hubbau and work full-time as consultants at Coretura. Upon completion, the ambition is for participants to continue their careers with Coretura.

Preparing engineers for the software-defined vehicle era

Coretura is a software-first and AI-first company developing the world’s first software-defined platform for commercial vehicles . This next-generation architecture will enable connected mobility solutions to evolve through software, increasing safety, performance, and operational efficiency.

AI is deeply embedded in Coretura’s engineering workflow. Developers use advanced tools such as GitHub Copilot and Claude Code to automate repetitive tasks, accelerate test creation, and deliver high-quality code at scale.

“The commercial vehicle industry is undergoing a historic shift, and AI is central to how we build software for the trucks and mobility systems of tomorrow,” says Blake Kashiwagi, Coretura CTO “This program gives young engineers the opportunity to work on real, production-grade systems from day one.”

A full year of hands-on training in applied AI

During the 12-month journey, participants receive specialized training from TokenTek; moving from AI fundamentals to advanced practical applications including generative models, agent systems, data pipelines, and multimodal architectures.

The program is targeted at recent graduates with strong programming skills in C++ or Python, an interest in Rust, and experience from AI-related academic or personal projects.

A strategic investment in future competence

“In a global market where software capability is becoming a competitive differentiator, companies must build internal AI competence early,” says Oscar Hällström, Hubbau CEO “This program ensures that Coretura has access to top engineering talent from the very beginning of its growth journey.”

Coretura is a software-first and AI-first company developing the world’s first software-defined vehicle platform. A joint venture between Volvo Group and Daimler Truck, Coretura combines the speed of a startup with the scale and experience of two global industry leaders. The company is headquartered in Gothenburg, Sweden.

Hubbau helps companies identify, onboard, and develop young engineers to secure long-term technical competence. More information: hubbau.se

TokenTek develops AI solutions that help organizations move from pilot projects to production-ready systems that deliver measurable operational value. More information: tokentek.ai

Press Contact:
Fred Wikman
Communication
fred.wikman@coretura.com
+46 709 733 633

Daimler Truck and Volvo Group launch Coretura - a Joint Venture to unlock the digital future of commercial vehicles

Daimler Truck and Volvo Group seal joint venture to develop a software-defined truck platform and set new digital standards in mobility.

Daimler & Volvo Sign SDV Joint Venture Deal for Truck OS Future

Joint venture aimed at transforming the commercial vehicle industry through a new software-defined vehicle platform and establishing a new industry standard. 

Coretura is based in Gothenburg, Sweden, and began operations in the beginning of June 2025. 

Johan Lundén, coming from Volvo Group, has been appointed as CEO of Coretura. 

Coretura is set to grow stepwise aiming to launch its first products in vehicles by the end of the decade. 

Karin Rådström, President and CEO of Daimler Truck: “With Coretura, we are setting a clear strategic focus on software development for commercial vehicles. This is a big and really exciting step — not just for us, but for the entire industry and our customers.” 

Martin Lundstedt, President and CEO of the Volvo Group, adds: “Coretura represents a natural step forward in the evolution of commercial vehicles. By leveraging cutting-edge technology and collaborative innovation, we’re setting the stage for a new era of connectivity and efficiency in the industry. This venture underscores our commitment to not only advancing our products but also paving the way for sustainable and intelligent transportation solutions.”

Leinfelden-Echterdingen, Germany / Gothenburg, Sweden – Daimler Truck and Volvo Group, two of the leaders in the commercial vehicle industry, announce the launch of Coretura AB, their joint venture aimed at transforming the commercial vehicle industry through a new software-defined vehicle platform and establishing a new industry standard. Coretura will enable Daimler Truck and Volvo Group and other future customers to provide differentiating stand-alone digital vehicle applications for their products. 

Following the binding joint venture agreements signed on October 28, 2024, Daimler Truck and Volvo Group have obtained all required regulatory approvals and have now launched the new company Coretura. Following the joint venture transaction, Coretura, based in Gothenburg, Sweden, began operations in the beginning of June 2025. 

Martin Lundstedt, President and CEO of the Volvo Group, adds: “Coretura represents a natural step forward in the evolution of commercial vehicles. By leveraging cutting-edge technology and collaborative innovation, we're setting the stage for a new era of connectivity and efficiency in the industry. This venture underscores our commitment to not only advancing our products but also paving the way for sustainable and intelligent transportation solutions.” 

Coretura will be led by a four-member Executive Management team consisting of two members from each of the shareholders. Johan Lundén has been appointed as CEO coming from Volvo Group where he previously held responsibility for Strategic Product Planning, Project and Innovation management. 

Unlocking the digital future of commercial vehicles

As commercial vehicles are becoming more digital, the mission of Coretura is to build the non-differentiating core, a standardized and open software-defined vehicle platform and dedicated commercial vehicle operating system. 

Coretura’s activities also include the specification and procurement of centralized high-performance control units at scale dedicated for commercial vehicles and capable of handling large amounts of data. This will enable the decoupling of software and hardware development cycles, allowing end customers to purchase and update digital applications wirelessly ‘over the air,’ enhancing safety, efficiency and customer experience. 

“This joint venture blends the agility of a start-up with the stability and expertise of our major shareholders. We are proud and energized to lead the digital transformation in the commercial vehicle industry—backed by strong shareholder support and committed to shaping the industry’s future.” says Johan Lundén, CEO of Coretura.     

Starting with around 50 employees, Coretura is set to grow stepwise. This allows the shareholders to pool resources and invest in accordance with technical progress and achievement of milestones. Coretura thereby follows a collaborative co-development approach with its customers, aiming to launch its first products in vehicles by the end of the decade. 

Daimler Truck and Volvo Group will remain competitors and continue to differentiate their range of product and services offerings, including their respective digital solutions.

Coretura is open to cooperation and invites new and traditional suppliers and partners who share its values to join in creating the future of the industry.

Daimler Truck
Paul Mandaiker, +49 176 30999267, paul.mandaiker​@daimlertruck.com

Volvo Group
Claes Eliasson, +46 76 553 7229, press@volvo.com

Coretura
Johan Lundén, johan.lunden@coretura.com

Daimler Truck and Volvo Group sign binding agreement for joint venture to develop software-defined vehicle platform

Daimler Truck and Volvo Group have signed a binding agreement to establish a new 50/50 joint venture to develop a software-defined vehicle platform for heavy duty vehicles and drive the industry transformation.

The new company aims to set an industry standard with headquarters in Gothenburg, Sweden.

The common goal of the partners is to develop a truck operating system and to offer the joint venture's brand- and versatile application-agnostic products to other commercial vehicle OEMs.

Daimler Truck and Volvo Group will remain competitors in all other business areas and will continue to focus on an independent product and service offering, including the respective differentiating digital customer offerings. 

Gothenburg, Sweden/Leinfelden-Echterdingen, Germany - As announced in May this year, Daimler Truck and Volvo Group intend to create a joint venture to develop a common software-defined vehicle platform and dedicated truck operating system, providing the basis for future software-defined commercial vehicles. The two leading companies in the commercial vehicle industry have now signed a binding agreement to establish the joint venture and are working towards setting up the company that will be headquartered in Gothenburg, Sweden. The software-defined vehicle platform will enable Daimler Truck and Volvo Group and potential other future customers of the joint venture to provide stand-alone digital vehicle functions for their products. 

“The signing demonstrates our joint commitment to lead the digital transformation of our industry. The software and hardware from this joint venture will be crucial for achieving unprecedented levels of safety, comfort, and efficiency for our customers,” says Karin Rådström, CEO of Daimler Truck. 

Martin Lundstedt, President and CEO of the Volvo Group, adds: “We are joining forces to redefine software architecture and pioneer a new era of self-optimizing trucks. Together we are removing complexity to allow our customers to unlock higher levels of connectivity, safety and efficiency and continually push for a greater performance. It is a revolutionary response to the challenges of our modern world, and we are proud to be setting the industry standard.”

The joint venture’s activities will include the specification and procurement of centralized high-performance control units dedicated for commercial vehicles and capable of handling large amounts of data. The new company will develop an operating system and tools which vehicle manufacturers can use as a basis to develop their own differentiating digital vehicle features. This will decouple software and hardware development cycles in the future and enable customers to purchase and update digital applications wirelessly ‘over the air’, ultimately enhancing customer efficiency and experience. 

Daimler Truck and Volvo Group will remain competitors and continue to differentiate their complete product and services offerings, including their respective digital solutions.

The transaction for the joint venture is expected to be completed in the first half of 2025, subject to obtaining all required regulatory approvals.

Daimler Truck and Volvo Group intend to form a joint venture for a software-defined vehicle platform to amplify digital transformation

Daimler Truck and Volvo Group aim to lead digital transformation with a joint SDV platform for heavy-duty commercial vehicles.

Daimler & Volvo Plan SDV Joint Venture to Drive Digital Trucking

Daimler Truck and Volvo Group share the ambition to lead transformation to software-defined heavy-duty commercial vehicles to enhance customer efficiency and experience.

Both companies intend to create a joint venture to become the leading developer of a software-defined heavy-duty vehicle platform, including software and hardware, providing the basis for differentiating digital vehicle features.

The new company is intended to be a 50/50 joint venture to be headquartered in Gothenburg, Sweden.

Gothenburg, Sweden / Leinfelden-Echterdingen, Germany – As two leading companies in the commercial vehicle industry, Daimler Truck and Volvo Group share the ambition to lead the digital transformation to software-defined heavy-duty commercial vehicles. To amplify their efforts, both companies have reached a preliminary agreement to establish a joint venture to develop a common software-defined vehicle platform and dedicated truck operating system, providing the basis for future software-defined commercial vehicles. The intention is to make the new joint venture a leading developer of standardized hardware and software. This technical basis will then enable Daimler Truck and Volvo Group and potentially other partners to provide differentiating digital vehicle features for its products ultimately enhancing customer efficiency and experience. 

Daimler Truck and Volvo Group intend to be 50/50 partners in the joint venture, which will operate as an independent entity, with Daimler Truck and Volvo Group continuing to be competitors in all other areas of business. In the context of the already heavy-investments into the transformation towards CO2-neutral drive technologies, cooperation on digital technology development has become even more vital to best meet development objectives and customer expectations within a feasible timeframe.

Martin Daum, CEO of Daimler Truck comments: “Just as important as the transformation towards CO2-neutral drive technologies is the digitalization in the vehicle. Developing a common software-defined vehicle platform with Volvo Group will enable us to turn our vehicles into a programmable device. It will allow us to build differentiating digital vehicle features with significantly greater speed and efficiency for our truck and bus customers around the globe. Together with the Volvo Group we can develop a benchmark truck operating system and set an industry standard.” 

Martin Lundstedt, Volvo Group President and CEO adds: “Volvo Group and Daimler Truck are two individually great companies. Now we are combining our forces to accelerate the customer benefits that a software-defined truck platform will bring. Given the rapid transformation of our industry, it makes sense to collaborate to accelerate development, increase volumes and share cost. Software-defined heavy-duty trucks represent a paradigm shift in the transformation of our industry. Making the truck a programmable device with standardized hardware and operating system for fast product updates will give both companies the opportunity to create value for our customers and their customers though differentiating digital services and solutions. Partnership is truly the new leadership.”

The joint venture is set to be headquartered in Gothenburg, Sweden, incorporating existing assets and resources of both companies into the new organization. The goal of both shareholders is to set the industry standard for a truck operating system and offer its products to other OEMs as well. To that end the joint venture will provide a common developer platform as a service, on top of which its customers can build differentiating software layers. 

Daimler Truck and Volvo Group therefore will remain fierce competitors and continue to differentiate their complete product and services offerings, including their respective digital solutions. Both companies will provide their own end-user applications on top of the platform to offer differentiating digital vehicle features to their respective customers. 

The now signed preliminary agreement is non-binding. A final agreement is expected within this year, with the goal to close the final transaction in Q1 2025, subject to necessary examination and approvals by the respective authorities.

Daimler Truck
Paul Mandaiker, +49 176 30999267, paul.mandaiker​@daimlertruck.com


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